Build trust and stay in front of your prospects.
Building trust with clients can take more than one touch.
That's why email and letter sequences are a powerful way to increase brand loyalty, establish trust and open the lines of communication.
My client wanted to create a 7 letter sequence to show distressed property owners that they have better options than letting a property get repossessed by the bank.
By using a formula that includes PAS and AIDA (including problem agitation, desire, conviction, action), We were able to stir action out of people sitting on stale and "unsellable" properties, allowing them to move on with their lives.